The First Football League to partner with a Cryptocurrency Platform, Crypto.com and Lega Serie A will release a collection of NFTs to commemorate the historic Final
Lega Serie A and Crypto.com today announced that they have reached an important partnership agreement on the occasion of the 2021 Coppa Italia Final, which will see Atalanta challenge Juventus on 19th May at the Mapei Stadium in Reggio Emilia. The agreement was concluded with the collaboration of Infront, the worldwide leader in sports media and marketing.
Lega Serie A is proud to be the first football league to sign a partnership agreement with a cryptocurrency and NFT platform. The partnership, which begins with the Coppa Italia Final is expected to extend long into the future. To commemorate the first time Atalanta and Juventus meet at the Coppa Italia Final, a special NFT collection will be made available including the official trophy, match highlights and more.
With the fastest growing crypto app and over 10 million users worldwide, Crypto.com is proud to be Lega Serie A’s first cryptocurrency partner. Together the two organizations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT. Lega Serie A becomes the second sport organization to launch NFTs with Crypto.com, joining Aston Martin Cognizant Formula One Team who launched their first NFTs to commemorate their return to the sport after more than 60 years.
"We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs – said Luigi De Siervo, CEO of Lega Serie A - We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners".
“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing” said Kris Marszalek, co-founder and CEO of Crypto.com. “It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans worldwide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”
"We have always supported Lega Serie A in its endeavour to increase its value and fan base through marketing and commercial initiatives that boost the brand’s global presence. Football has always been a powerful vehicle for communication and we are convinced that welcoming an innovative partner like Crypto.com for a major event like the Coppa Italia will add significant value to Italian football.” said Alessandro Giacomini, Managing Director Infront Italy.