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LEGA SERIE A AND PHILADELPHIA, ICONIC BRAND OF THE MONDELĒZ INTERNATIONAL GROUP, ANNOUNCE NEW PARTNERSHIP

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&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt; and &lt;strong&gt;Philadelphia&lt;/strong&gt;, a brand of the &lt;strong&gt;Mondelēz International Group&lt;/strong&gt;, announce a new partnership. The iconic brand - on the tables of Italians for more than 50 years - makes its entrance into the world of sport, becoming &lt;strong&gt;Official Partner&lt;/strong&gt; of the Serie A Made In Italy championship for the &lt;strong&gt;2023/2024 season&lt;/strong&gt;. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Thanks to this partnership, Philadelphia continues to celebrate the value of friendship by perfectly placing itself between two &lt;strong&gt;key elements &lt;/strong&gt;of Italian culture: &lt;strong&gt;food and football&lt;/strong&gt;. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;And it will do so by continuing to accompany consumers everyday by adding the momentum that par excellence reunites all the friends who meet to support their favourite team: before, during or after the Serie A matches, &lt;strong&gt;Philadelphia &lt;/strong&gt;is your &lt;strong&gt;Friend &lt;/strong&gt;in the fridge to prepare simple and tasty recipes to be enjoyed in company.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;The partnership will be enhanced by a communication plan that includes: &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;• &lt;strong&gt;Visibility on LEDs&lt;/strong&gt; on the sidelines during the &lt;strong&gt;EA SPORTS FC Supercup&amp;nbsp;&lt;/strong&gt;and the &lt;strong&gt;Coppa Italia Frecciarossa Final&lt;/strong&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;• &lt;strong&gt;Highlights &lt;/strong&gt;of all Serie A matches on the Lega Serie A Youtube channel and on the official app will be &lt;strong&gt;&#34;Presented by Philadelphia&#34;&lt;/strong&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Philadelphia will also be the title sponsor of the &lt;strong&gt;&#34;Coach of The Month&#34; &amp;amp; &#34;Coach of the Year&#34;&lt;/strong&gt; awards, a prestigious award given on a monthly and annual basis to the best coach in Serie A and elected by a quality jury of sports journalists. On the occasion of the monthly award ceremony, Philadelphia will be the protagonist on Serie A pitches with the award ceremony broadcast live by Dazn/Sky broadcasters, amplified by Radio Tv Serie A con RDS and with digital content published on Lega Serie A and Philadelphia channels. The Coach Of The Year award ceremony will also see the activation of a synergy with &lt;strong&gt;Fantacalcio®&lt;/strong&gt;, bringing the best &lt;strong&gt;Fantallenatore®&lt;/strong&gt; to award the best coach of the Serie A season on the pitch.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;We are delighted to welcome among our partners one of the biggest multinationals in the food sector like Mondelez&lt;/em&gt; - said Lega Serie A CEO &lt;strong&gt;Luigi De Siervo&lt;/strong&gt; -. &lt;em&gt;As is already the case for the best player and the best goal of the month, we link to a prestigious brand also the award to the best coach, from today &#34;Philadelphia Coach Of The Month&#34;. The award certifies not only the results and the spectacle offered, but also fair-play and behaviour on and off the field. Lega Serie A thus continues on the path of enhancing the value of its assets, connecting them to companies of absolute international standing and brands we share values and targets with, also creating synergies between our partners as will happen between Philadelphia and Fantacalcio®, which will lead the best Fantallenatore® to award the Coach Of The Year at the end of the season&#34;&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;It is with great pleasure that we announce the prestigious partnership between Philadelphia, the iconic brand of Mondelēz International, and Lega Serie A&lt;/em&gt;&lt;em&gt; - an alliance founded on the shared values of quality, passion and excellence &lt;/em&gt;- said &lt;strong&gt;Silvia Bagliani&lt;/strong&gt;, President and CEO of Mondelēz International Group in Italy -. &lt;em&gt;This agreement marks a significant milestone in our ambition to be a leader in communications through the integration of valuable partnerships into the marketing plans of our brands. We firmly believe that the synergies we will create together with Lega Serie A will lead to new and engaging experiences for our consumers and strengthen the connection between Philadelphia and all football fans in Italy&#34;&lt;/em&gt;.&lt;/p&gt;

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Lega Serie A and Philadelphia, a brand of the Mondelēz International Group, announce a new partnership. The iconic brand - on the tables of Italians for more than 50 years - makes its entrance into the world of sport, becoming Official Partner of the Serie A Made In Italy championship for the 2023/2024 season. Thanks to this partnership, Philadelphia continues to celebrate the value of friendship by perfectly placing itself between two key elements of Italian culture: food and football. And it will do so by continuing to accompany consumers everyday by adding the momentum that par excellence reunites all the friends who meet to support their favourite team: before, during or after the Serie A matches, Philadelphia is your Friend in the fridge to prepare simple and tasty recipes to be enjoyed in company.The partnership will be enhanced by a communication plan that includes: •	Visibility on LEDs on the sidelines during the EA SPORTS FC Supercup&nbsp;and the Coppa Italia Frecciarossa Final.•	Highlights of all Serie A matches on the Lega Serie A Youtube channel and on the official app will be "Presented by Philadelphia".Philadelphia will also be the title sponsor of the "Coach of The Month" &amp; "Coach of the Year" awards, a prestigious award given on a monthly and annual basis to the best coach in Serie A and elected by a quality jury of sports journalists. On the occasion of the monthly award ceremony, Philadelphia will be the protagonist on Serie A pitches with the award ceremony broadcast live by Dazn/Sky broadcasters, amplified by Radio Tv Serie A con RDS and with digital content published on Lega Serie A and Philadelphia channels. The Coach Of The Year award ceremony will also see the activation of a synergy with Fantacalcio®, bringing the best Fantallenatore® to award the best coach of the Serie A season on the pitch."We are delighted to welcome among our partners one of the biggest multinationals in the food sector like Mondelez - said Lega Serie A CEO Luigi De Siervo -. As is already the case for the best player and the best goal of the month, we link to a prestigious brand also the award to the best coach, from today "Philadelphia Coach Of The Month". The award certifies not only the results and the spectacle offered, but also fair-play and behaviour on and off the field. Lega Serie A thus continues on the path of enhancing the value of its assets, connecting them to companies of absolute international standing and brands we share values and targets with, also creating synergies between our partners as will happen between Philadelphia and Fantacalcio®, which will lead the best Fantallenatore® to award the Coach Of The Year at the end of the season"."It is with great pleasure that we announce the prestigious partnership between Philadelphia, the iconic brand of Mondelēz International, and Lega Serie A - an alliance founded on the shared values of quality, passion and excellence - said Silvia Bagliani, President and CEO of Mondelēz International Group in Italy -. This agreement marks a significant milestone in our ambition to be a leader in communications through the integration of valuable partnerships into the marketing plans of our brands. We firmly believe that the synergies we will create together with Lega Serie A will lead to new and engaging experiences for our consumers and strengthen the connection between Philadelphia and all football fans in Italy".

LEGA SERIE A AND PHILADELPHIA, ICONIC BRAND OF THE MONDELĒZ INTERNATIONAL GROUP, ANNOUNCE NEW PARTNERSHIP | News

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