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Italian Football protagonist in the world 

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Giudice Sportivo, Coppa Italia Frecciarossa 2023/2024  - Semifinali di Ritorno

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&lt;p&gt;The partnership between&amp;nbsp;Lega Serie A&amp;nbsp;and&amp;nbsp;ICE Agenzia&amp;nbsp;with&amp;nbsp;BeIT&amp;nbsp;continues to be a great success. With distribution in 210 countries and more than 530 million global fans Lega Serie A tells a story of passion, style and creativity around the world and in collaboration with ICE Agenzia promotes the excellence of Italian production chains through the quality, tradition and innovative drive that have always distinguished Italian football and the best of Made in Italy.&lt;/p&gt;&lt;p&gt;On 12 June at the Javits Center in New York, on the occasion of the&amp;nbsp;Summer Fancy Food Show, the largest US trade event in the food &amp;amp; beverages sector, the Italian pavilion realised by ICE Agenzia as part of the BeIT campaign was highly appreciated by the public and institutions present. Among the protagonists,&amp;nbsp;Alessandro Del Piero, who was present as Ambassador of Lega Serie A, was acclaimed by the many fans, demonstrating the great success of our football and its legends. The presence at the Javits Center is just the latest of the many events in which, since the opening of the new offices in New York, Lega Serie A in collaboration with BeIT has promoted the best of Italy around the world.&lt;/p&gt;&lt;p&gt;In London, however, 14 June was&amp;nbsp;Italian Football Day&amp;nbsp;in the fascinating setting of the Design Museum. Design was the central theme, with particular reference to the evolutions that have taken place in football from the point of view of style and materials, a subject in which Italy has always excelled in innovation and quality. The evening was enriched by the exhibition `Football: Designing the beautiful game`, organised thanks to the collaboration of ICE, which showed more than 500 original collector`s items related to design in the world of football. Lega Serie A Ambassador&amp;nbsp;Alessandro Nesta, who spoke at the event, talked about his experience and the many changes that have taken place in the world of football during his almost 30-year career between the pitch and the bench. The former Lazio and AC Milan defender also paid tribute to the presenters by autographing several Serie A captain`s armbands.&lt;/p&gt;&lt;p&gt;The next events featuring Lega Serie A and BeIT will be&amp;nbsp;Tech Textile&amp;nbsp;in Frankfurt, scheduled from 21 June and where Lega Serie A Ambassador&amp;nbsp;Francesco Totti&amp;nbsp;will be present, and&amp;nbsp;SIAL&amp;nbsp;in Paris, scheduled from 15 October, where&amp;nbsp;Christian Vieri&amp;nbsp;is expected to attend.&lt;/p&gt;&lt;p&gt;&#34;The collaboration started with ICE Agenzia to promote, through the BeIT brand, Made in Italy is bringing important results at the international level because, thanks to the global reach of Serie A (over 200 countries for 530 million fans) every week we promote not only the BeIT brand, giving it the visibility it deserves as the international presenting sponsor of our top competition, but above all the madeinitaly.gov.it portal in order to make the excellence of Italian production chains known around the world&amp;nbsp;- said Lega Serie A CEO&amp;nbsp;Luigi De Siervo&amp;nbsp;-.&amp;nbsp;Serie A has, in fact, always been synonymous with the highest Italian quality. The great appreciation received, together with our Ambassadors, at the events in New York and London confirms the growing passion for Italy and Italian football. These first months are just the beginning of a partnership made up not only of branding, but of many activations such as those already planned in Frankfurt and Paris&#34;.&lt;/p&gt;&lt;p&gt;&#34;Few sports like football, in which victory is a matter of teamwork, catalyse the attention of consumers around the world towards Italy&amp;nbsp;- says&amp;nbsp;Carlo Ferro, Pre-sident of ICE Agenzia -.&amp;nbsp;This is how the promotion of the Country System must be in the collaboration between companies and institutions on international markets. As part of the Pact for Export, desired by the Minister of Foreign Affairs, ICE Agenzia has launched 19 new actions that three years ago did not exist regarding digital, e-commerce, training, and the protection of Made in Italy. The BeIT Nation Branding campaign and its promotion through major sporting events is part of this programme, because sport means Made in Italy! And all this, together, is part of this new ICE: modern, dynamic, inclusive, results-oriented, open to system-building and with a vision. Because the challenge in international markets is played with open rules and is won through teamwork”.&lt;/p&gt;

Lega Serie A and ICE Agenzia with BeIT bring Italian excellence to New York, London, Frankfurt and Paris

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Serie A TIM

La rosa dell`Hellas Verona

Tetto alle rose - Hellas Verona

Le statistiche post partita relative alle gare della 23ª Giornata della Serie A TIM 2022/2023

LE STATISTICHE DELLA 23ª GIORNATA

Gli eventi del passato e gli appuntamenti del presente nel nostro diario della settimana che va dal 21 al 27 novembre 

Il diario della settimana 

Continua la collaborazione tra Lega Serie A e ICE Agenzia, attraverso il marchio BeIT, per promuovere le eccellenze del Made in Italy nel mondo

PROTAGONISTI ANCHE A PARIGI

La partnership tra Lega Serie A e ICE Agenzia con BeIT prosegue con l’obiettivo di promuovere le eccellenze del nostro Paese a livello globale

Lega Serie A sempre al fianco di BeIT

La Lega Serie A diventa la quarta grande lega calcistica a unire le forze con Sorare 

Un accordo esclusivo 

Lega Serie A e ICE Agenzia con BeIT portano l’eccellenza italiana a New York, Londra, Francoforte e Parigi

Il calcio italiano protagonista nel mondo 

Si è svolto ieri sera, nella prestigiosa cornice del Metropolitan Museum of Art di New York, l`evento inaugurale “CALCIO IS BACK”, che segna ufficialmente lo sbarco della Lega Serie A negli Stati Uniti d`America

Calcio Is Back

Il dream team guidato da Eto’o diverte la Scala del Calcio e mette a segno un gol importante contro ogni forma di discriminazione

Messaggio di Integrazione 

Il dream team guidato dal fuoriclasse camerunense diverte la Scala del Calcio e mette a segno un gol importante contro ogni forma di discriminazione

GLI INTEGRATION HEROES DI SAMUEL ETO’O ILLUMINANO SAN SIRO

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SundAy Night

Radio TV Serie A con RDS

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The partnership between&nbsp;Lega Serie A&nbsp;and&nbsp;ICE Agenzia&nbsp;with&nbsp;BeIT&nbsp;continues to be a great success. With distribution in 210 countries and more than 530 million global fans Lega Serie A tells a story of passion, style and creativity around the world and in collaboration with ICE Agenzia promotes the excellence of Italian production chains through the quality, tradition and innovative drive that have always distinguished Italian football and the best of Made in Italy.On 12 June at the Javits Center in New York, on the occasion of the&nbsp;Summer Fancy Food Show, the largest US trade event in the food &amp; beverages sector, the Italian pavilion realised by ICE Agenzia as part of the BeIT campaign was highly appreciated by the public and institutions present. Among the protagonists,&nbsp;Alessandro Del Piero, who was present as Ambassador of Lega Serie A, was acclaimed by the many fans, demonstrating the great success of our football and its legends. The presence at the Javits Center is just the latest of the many events in which, since the opening of the new offices in New York, Lega Serie A in collaboration with BeIT has promoted the best of Italy around the world.In London, however, 14 June was&nbsp;Italian Football Day&nbsp;in the fascinating setting of the Design Museum. Design was the central theme, with particular reference to the evolutions that have taken place in football from the point of view of style and materials, a subject in which Italy has always excelled in innovation and quality. The evening was enriched by the exhibition `Football: Designing the beautiful game`, organised thanks to the collaboration of ICE, which showed more than 500 original collector`s items related to design in the world of football. Lega Serie A Ambassador&nbsp;Alessandro Nesta, who spoke at the event, talked about his experience and the many changes that have taken place in the world of football during his almost 30-year career between the pitch and the bench. The former Lazio and AC Milan defender also paid tribute to the presenters by autographing several Serie A captain`s armbands.The next events featuring Lega Serie A and BeIT will be&nbsp;Tech Textile&nbsp;in Frankfurt, scheduled from 21 June and where Lega Serie A Ambassador&nbsp;Francesco Totti&nbsp;will be present, and&nbsp;SIAL&nbsp;in Paris, scheduled from 15 October, where&nbsp;Christian Vieri&nbsp;is expected to attend."The collaboration started with ICE Agenzia to promote, through the BeIT brand, Made in Italy is bringing important results at the international level because, thanks to the global reach of Serie A (over 200 countries for 530 million fans) every week we promote not only the BeIT brand, giving it the visibility it deserves as the international presenting sponsor of our top competition, but above all the madeinitaly.gov.it portal in order to make the excellence of Italian production chains known around the world&nbsp;- said Lega Serie A CEO&nbsp;Luigi De Siervo&nbsp;-.&nbsp;Serie A has, in fact, always been synonymous with the highest Italian quality. The great appreciation received, together with our Ambassadors, at the events in New York and London confirms the growing passion for Italy and Italian football. These first months are just the beginning of a partnership made up not only of branding, but of many activations such as those already planned in Frankfurt and Paris"."Few sports like football, in which victory is a matter of teamwork, catalyse the attention of consumers around the world towards Italy&nbsp;- says&nbsp;Carlo Ferro, Pre-sident of ICE Agenzia -.&nbsp;This is how the promotion of the Country System must be in the collaboration between companies and institutions on international markets. As part of the Pact for Export, desired by the Minister of Foreign Affairs, ICE Agenzia has launched 19 new actions that three years ago did not exist regarding digital, e-commerce, training, and the protection of Made in Italy. The BeIT Nation Branding campaign and its promotion through major sporting events is part of this programme, because sport means Made in Italy! And all this, together, is part of this new ICE: modern, dynamic, inclusive, results-oriented, open to system-building and with a vision. Because the challenge in international markets is played with open rules and is won through teamwork”.

Italian Football protagonist in the world  | News

Italian Football protagonist in the world

Lega Serie A and ICE Agenzia with BeIT bring Italian excellence to New York, London, Frankfurt and Paris

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Italian Football protagonist in the world | News