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LEGA SERIE A AND META WORK TOGETHER TO COMBAT ONLINE PIRACY OF SPORTING EVENTS

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&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt;, Italy’s premier professional football league, draws audiences from around the world, and its competitions are some of the most popular broadcasts in all of Italy. Similarly, &lt;strong&gt;Meta&lt;/strong&gt;’s services, such as Facebook and Instagram, are used by Italians in all corners of the globe to connect with their friends, share their interest, and express themselves freely. &lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt; and &lt;strong&gt;Meta &lt;/strong&gt;are happy to make public their deep collaboration in fighting online piracy of sporting events on a global scale, showcasing the power of joint efforts between content owners and online platforms. This the first collaboration between Lega Serie A and a tech company.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Combatting piracy online can present unique challenges that no one entity can fully solve alone. However, when content owners, online platforms, and other stakeholders partner together to fight piracy, significant progress is possible. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;As one of the premium content owners in the world, Lega Serie A has a unique insight into the face of online piracy, and ideas on how to best eliminate it. And Meta, as one of the world’s premier technology companies, has invested significant resources in providing the tools, processes, and procedures to fight this illegal behavior. Through dialogue and information sharing, as well as education and the development of tools, features and systems to protect content, Lega Serie A and Meta have formed a formidable force against online piracy. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;&lt;u&gt;&lt;em&gt;Rights Manager&lt;/em&gt;&lt;/u&gt;&lt;/strong&gt;: Lega Serie A has access to &lt;a href=&#34;https://www.facebook.com/rights_manager&#34;&gt;Rights Manager&lt;/a&gt;, a content management system developed by Meta at no costs to rights holders that allows them to protect their content around the world, including live content in real-time. By leveraging this sophisticated system, Lega Serie A will not only be able to monitor when its content is uploaded to Facebook and Instagram globally, but will also be able to automatically block online infringements with ease.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;&lt;u&gt;&lt;em&gt;Proactive Efforts&lt;/em&gt;&lt;/u&gt;&lt;/strong&gt;: Atop of these tools and systems, Meta maintains a robust program to proactively find and disable sporting piracy through automated systems without content owners ever having to find it themselves. This proactive effort can only exist with robust dialogue and collaboration from rights holders, which is the type of information that Lega Serie A is uniquely suited to provide. This is yet another reason why the collaboration between Lega Serie A and Meta is so powerful.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;&lt;u&gt;&lt;em&gt;Reporting Systems&lt;/em&gt;&lt;/u&gt;&lt;/strong&gt;: Lega Serie A and Meta are also working on a number of ways Lega Serie A can report violating content for removal. In addition to traditional notice-and-takedown forms, Meta has also developed more sophisticated methods for reporting, such as the IP Reporting Center and, most recently, the IP Reporting API. This API will allow rights holders like Lega Serie A to build custom systems for reporting content that violates their intellectual property rights. Lega Serie A could use this API to streamline the reporting of infringing content by sending IP reports over our secure Graph API.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;These achievements represent a new frontier in the fight against online piracy, one where premium content owners such as Lega Serie A and world-class technology companies like Meta continue to refine effective strategies to fight online live sports piracy. Lega Serie A and Meta believe that this collaboration will continue to set an example for the sporting industry on what can be achieved through engagement, active discussion and collaboration.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“The collaboration with a technology company such as Meta is a decisive step forward in the no-holds-barred fight that we have been vigorously pursuing for years against online piracy&lt;/em&gt; - said &lt;strong&gt;Lega Serie A CEO Luigi De Siervo&lt;/strong&gt; -. &lt;em&gt;To stop this crime, which not only damages our industry but deprives it of substantial resources that would raise the level of entertainment for all fans, we are acting in every direction. I thank Meta for the support and automated tools made available, demonstrating not only that collaboration between rights holders and platforms is possible, but starting today the life of online pirates will be increasingly difficult”.&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“We are proud to work with Lega Serie A to fight online piracy. Partnership, collaboration, and dialogue with content owners like them are the key to finding and removing online sports piracy”&lt;/em&gt; said &lt;strong&gt;Luca Colombo, Country Director for Italy at Meta&lt;/strong&gt;. &lt;em&gt;“Meta is deeply committed to protecting intellectual property rights in the sporting industry, and we invest significant resources in doing so. For example, we’ve voluntarily built and developed advanced tools like Rights Manager, reporting APIs, in addition to our proactive efforts to find and disable piracy of sporting content – all at no cost to rights holders. Our on-going collaboration with Lega Serie A will help us refine these programs and serve as an example for the rest of the world on the best way to fight piracy.”&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;

First collaboration between Lega Serie A and a tech company to protect copyright

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Lega Serie A, Italy’s premier professional football league, draws audiences from around the world, and its competitions are some of the most popular broadcasts in all of Italy. Similarly, Meta’s services, such as Facebook and Instagram, are used by Italians in all corners of the globe to connect with their friends, share their interest, and express themselves freely. Lega Serie A and Meta are happy to make public their deep collaboration in fighting online piracy of sporting events on a global scale, showcasing the power of joint efforts between content owners and online platforms. This the first collaboration between Lega Serie A and a tech company.Combatting piracy online can present unique challenges that no one entity can fully solve alone. However, when content owners, online platforms, and other stakeholders partner together to fight piracy, significant progress is possible. As one of the premium content owners in the world, Lega Serie A has a unique insight into the face of online piracy, and ideas on how to best eliminate it. And Meta, as one of the world’s premier technology companies, has invested significant resources in providing the tools, processes, and procedures to fight this illegal behavior. Through dialogue and information sharing, as well as education and the development of tools, features and systems to protect content, Lega Serie A and Meta have formed a formidable force against online piracy. Rights Manager: Lega Serie A has access to <a href="https://www.facebook.com/rights_manager">Rights Manager</a>, a content management system developed by Meta at no costs to rights holders that allows them to protect their content around the world, including live content in real-time. By leveraging this sophisticated system, Lega Serie A will not only be able to monitor when its content is uploaded to Facebook and Instagram globally, but will also be able to automatically block online infringements with ease.Proactive Efforts: Atop of these tools and systems, Meta maintains a robust program to proactively find and disable sporting piracy through automated systems without content owners ever having to find it themselves. This proactive effort can only exist with robust dialogue and collaboration from rights holders, which is the type of information that Lega Serie A is uniquely suited to provide. This is yet another reason why the collaboration between Lega Serie A and Meta is so powerful.Reporting Systems: Lega Serie A and Meta are also working on a number of ways Lega Serie A can report violating content for removal. In addition to traditional notice-and-takedown forms, Meta has also developed more sophisticated methods for reporting, such as the IP Reporting Center and, most recently, the IP Reporting API. This API will allow rights holders like Lega Serie A to build custom systems for reporting content that violates their intellectual property rights. Lega Serie A could use this API to streamline the reporting of infringing content by sending IP reports over our secure Graph API.These achievements represent a new frontier in the fight against online piracy, one where premium content owners such as Lega Serie A and world-class technology companies like Meta continue to refine effective strategies to fight online live sports piracy. Lega Serie A and Meta believe that this collaboration will continue to set an example for the sporting industry on what can be achieved through engagement, active discussion and collaboration.“The collaboration with a technology company such as Meta is a decisive step forward in the no-holds-barred fight that we have been vigorously pursuing for years against online piracy - said Lega Serie A CEO Luigi De Siervo -. To stop this crime, which not only damages our industry but deprives it of substantial resources that would raise the level of entertainment for all fans, we are acting in every direction. I thank Meta for the support and automated tools made available, demonstrating not only that collaboration between rights holders and platforms is possible, but starting today the life of online pirates will be increasingly difficult”.“We are proud to work with Lega Serie A to fight online piracy. Partnership, collaboration, and dialogue with content owners like them are the key to finding and removing online sports piracy” said Luca Colombo, Country Director for Italy at Meta. “Meta is deeply committed to protecting intellectual property rights in the sporting industry, and we invest significant resources in doing so. For example, we’ve voluntarily built and developed advanced tools like Rights Manager, reporting APIs, in addition to our proactive efforts to find and disable piracy of sporting content – all at no cost to rights holders. Our on-going collaboration with Lega Serie A will help us refine these programs and serve as an example for the rest of the world on the best way to fight piracy.”

LEGA SERIE A AND META WORK TOGETHER TO COMBAT ONLINE PIRACY OF SPORTING EVENTS | News

LEGA SERIE A AND META WORK TOGETHER TO COMBAT ONLINE PIRACY OF SPORTING EVENTS

First collaboration between Lega Serie A and a tech company to protect copyright

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