Navbar

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT

HeaderContent

Primavera 1 Championship Finals - Tickets, media accreditation and organisational information

Update shirt numbers Clubs Primavera 1 2024-2025

Primavera 1 Championship 2024/2025 - Final standings, calendar final phase and play out

LATEST DOCUMENTS

LatestDocument

RelatedDocument

RELATED PLAYERS

RelatedPlayer

RELATED TEAMS

RelatedTeam

ShareButton

&lt;p style=&#34;text-align: justify;&#34;&gt;With cohesion and unity as the key to common development and spirit, the Lega Serie A and the four clubs that will participate in the next EA SPORTS FC Supercup are protagonists at the &lt;strong&gt;World Football Summit&lt;/strong&gt;, hosted for the second year by Saudi Arabia, this time in Riyadh.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Michele Ciccarese&lt;/strong&gt;, Commercial &amp;amp; Marketing Director of Lega Serie A, &lt;strong&gt;Mike Armstrong&lt;/strong&gt;, Chief Marketing Officer of Juventus, &lt;strong&gt;Nicola Boscaro&lt;/strong&gt;, Sponsorship sales Director of AC Milan, &lt;strong&gt;Roberto Monzani&lt;/strong&gt;, Media House Director of Inter Milan and &lt;strong&gt;Romano Zanforlin&lt;/strong&gt;, Marketing Director of Atalanta, talked about the marketing and content development and distribution strategies designed for the MENA region (Middle East and North Africa).&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;“The Best of Calcio” panel was also an opportunity to illustrate the ‘Unstoppable’ project, the original sports-themed reality series that will tell the story of the search for the best young football talents in the Middle East and North Africa, and to invite everyone to the next Italian Super Cup to be played in Riyadh in early January.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;Luigi De Siervo&lt;/strong&gt;, CEO of Lega Serie A, said:&lt;br&gt;&lt;em&gt;&#34;The joint experience lived in these hours at the World Football Summit in Riyadh between Lega Serie A and the Clubs that will participate in the next Super Cup shows an important unity of intent. We are proud to see the Italian Clubs working together, with the target of enhancing the championship and consolidating our presence in strategic markets like Saudi Arabia, sharing ideas and projects with the Middle and Far East stakeholders at the World Football Summit Asia 2024. Participating with the Clubs in the most relevant sport business events worldwide is an obligatory step in the path of internationalisation of Serie A, aimed at promoting our brand to attract new generations of fans and increase commercial revenues&#34;&lt;/em&gt;.&lt;/p&gt;

In Riyadh, the Lega Serie A and the Clubs Atalanta, Inter, Juventus and AC Milan presented their development strategies abroad at the panel “The Best of Calcio”

Content

Composite93

News - Lega Serie A

TGI SPORT &amp; LEGA SERIE A DELIVER WORLD-FIRST A1 VIRTUAL MEDIA BREAKTHROUGH DURING COPPA ITALIA FINAL

A Historic Collaboration Unveiled at the New York Gala Celebrating NIAF’s 50th Anniversary.

LEGA SERIE A ANNOUNCES STRATEGIC PARTNERSHIP WITH THE NATIONAL ITALIAN AMERICAN FOUNDATION (NIAF)

Lega Serie A highlighted the league’s expanding footprint in North America with three outstanding events in Miami.

SERIE A MIAMI EVENTS STRENGTHEN COMMUNITY EFFORTS, FAN ENGAGEMENT, AND BUSINESS STRATEGIES

LEGA SERIE A AND BANCOMAT FORMALISE AGREEMENT

Becoming the First Professional Football League to establish an Official Presence on the platform

Serie A Partners with Reddit

Lega Serie A at RCB Innovation Lab Indian Sports Summit

The worlds of Italian soccer and hockey intersected at Madison Square Garden on an evening where Lega Serie A President Ezio Simonelli met with NHL Commissioner Gary Bettman

SERIE A ICONS ANDREA PIRLO &amp; MARCO MATERAZZI SWAP JERSEYS WITH NHL STAR MIKA ZIBANEJAD

CBS and FOX Deportes drive record-breaking viewership as Serie A expands its presence in North America – Numbers presented during an event at the Serie A New York office attended by President Ezio Simonelli and Serie A Ambassadors Andrea Pirlo and Marco M

Serie A Breaks Records in the U.S.: 50% Surge in Viewership and Unprecedented Cultural Impact

On the pitch for Serie A Enilive, Coppa Italia Frecciarossa and EA SPORTS FC Supercup

BANCOMAT IS THE NEW OFFICIAL PARTNER OF LEGA SERIE A

Kings League Italy and Lega Serie A together for the present and future of football

ContentRepresentation

SocialFooter

SponsorFooter

Footer

FooterBottom

Radio TV Serie A con RDS

RadioBox

With cohesion and unity as the key to common development and spirit, the Lega Serie A and the four clubs that will participate in the next EA SPORTS FC Supercup are protagonists at the World Football Summit, hosted for the second year by Saudi Arabia, this time in Riyadh.Michele Ciccarese, Commercial &amp; Marketing Director of Lega Serie A, Mike Armstrong, Chief Marketing Officer of Juventus, Nicola Boscaro, Sponsorship sales Director of AC Milan, Roberto Monzani, Media House Director of Inter Milan and Romano Zanforlin, Marketing Director of Atalanta, talked about the marketing and content development and distribution strategies designed for the MENA region (Middle East and North Africa).“The Best of Calcio” panel was also an opportunity to illustrate the ‘Unstoppable’ project, the original sports-themed reality series that will tell the story of the search for the best young football talents in the Middle East and North Africa, and to invite everyone to the next Italian Super Cup to be played in Riyadh in early January.Luigi De Siervo, CEO of Lega Serie A, said: "The joint experience lived in these hours at the World Football Summit in Riyadh between Lega Serie A and the Clubs that will participate in the next Super Cup shows an important unity of intent. We are proud to see the Italian Clubs working together, with the target of enhancing the championship and consolidating our presence in strategic markets like Saudi Arabia, sharing ideas and projects with the Middle and Far East stakeholders at the World Football Summit Asia 2024. Participating with the Clubs in the most relevant sport business events worldwide is an obligatory step in the path of internationalisation of Serie A, aimed at promoting our brand to attract new generations of fans and increase commercial revenues".

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT | News

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT

In Riyadh, the Lega Serie A and the Clubs Atalanta, Inter, Juventus and AC Milan presented their development strategies abroad at the panel “The Best of Calcio”

RELATED ARTICLES

SERIE A PROTAGONIST AT THE WORLD FOOTBALL SUMMIT | News