On Monday, May 23, 2022, Samuel Eto'o stepped onto the San Siro pitch together with a selection of "heroes" for the Integration Heroes Match, a charity match that was created with the aim of relaunching the commitment against all forms of discrimination supported by Lega Serie A. The communication agency Stars on Field created this initiative in partnership with Lega Serie A, which could also promote the Keep Racism Out campaign. The event, which received national and international media coverage, featured many champions and former champions along with celebrities from the entertainment industry and media partners.