"A+Love" is the campaign promoted by Lega Serie A, in collaboration with UNAR (National Office Against Racial Discrimination), to combat homophobia, biphobia and transphobia in our society, particularly in the world of football. "A+Love" is an invitation that aims to involve all prominent figures in our sport: from players to coaches, referees to club executives, fans to football enthusiasts. The campaign, introduced during the 2022/23 sports season, includes a rich and detailed programme with the goal of raising awareness and providing positive examples, especially to the younger generations.