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LEGA SERIE A STARS AT THE WFS IN JEDDAH, SAUDI ARABIA

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&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;strong&gt;Lega Serie A&lt;/strong&gt; was the spotlight in Saudi Arabia at the &lt;strong&gt;World Football Summit&lt;/strong&gt;.&amp;nbsp;Talking about the global transformation around the league, the topic “Transforming Serie A: Globalization, Media Innovation, and the new era of Made in Italy&#34; was Speaker and special testimonial of Lega Serie A at the event was football legend, &lt;strong&gt;Clarence Seedorf&lt;/strong&gt;, alongside the Lega Serie A Marketing &amp;amp; Commercial Director, &lt;strong&gt;Michele Ciccarese&lt;/strong&gt; and Serie A MENA Managing Director, &lt;strong&gt;Alfonso De Stefano&lt;/strong&gt;.&amp;nbsp;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/657acb95/seedorf-wfs-1.jpeg&#34; alt=&#34;seedorf-wfs-1.jpeg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;The second edition of the World Football Summit Asia took place in Jeddah, Saudi Arabia for the first time, on 12-13 December 2023; bringing together the key decision-makers of the global football industry and attracting over a 1,000 participants from over 70 countries.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;Prominent speakers at the event included &lt;strong&gt;Adwa Al Arifi&lt;/strong&gt;, Appointed Assistant of Minister for Sports Affairs for the Kingdom of Saudi Arabia, the Nobel Peace Prize winner &lt;strong&gt;Prof. Muhammad Yunus&lt;/strong&gt;, and &lt;strong&gt;Datuk Seri Windsor Paul John&lt;/strong&gt;, Secretary General of the Asian Football Confederation.&lt;br&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/657acbb0/16-9-stand-lega-wfs-1-jpeg-jpeg.jpg&#34; alt=&#34;16-9-stand-lega-wfs-1.jpeg.jpeg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;&#34;We were very happy to participate as protagonists at the WFS in Jeddah, a major event in the Kingdom of Saudi Arabia, for the global football industry, with the presence of opinion leaders and prominent personalities in the world of sport and international football.”&lt;/em&gt; said &lt;strong&gt;Michele Ciccarese&lt;/strong&gt;.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;“The internationalisation process of Lega Serie A has been constantly evolving over the last year with many initiatives carried out with the League’s Clubs through Serie A offices in New York and Abu Dhabi.&amp;nbsp;&lt;/em&gt;&lt;em style=&#34;background-color: initial;&#34;&gt;For us to be here in the Kingdom of Saudi Arabia at this event, emphasizes the increasingly relevance of the region for our industry and represents a fundamental step towards the global growth of the `football brand`.&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;We also showed in Jeddah, as a preview, the images of the Series &#34;Campioni del Made Italy&#34;, our new campaign that describes through the most representative foreign footballers not only the 20 Clubs, but also the Italian cities and provinces that are homes to our Clubs.&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;&lt;em&gt;The great interest shown in these two days confirms the strength of the SERIE A brand and the brands of our Clubs known and loved all over the world. We must continue to grow the relationship with the global fanbase and never take it for granted because the competition for the attention of the Z and Alpha generations is getting tougher and tougher&#34;&lt;/em&gt; Ciccarese continued.&lt;br&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify; &#34;&gt;A further highlight for Italian football at the WFS was the speech by the Head of Business Development &amp;amp; Brand Partnerships della Serie A MENA, &lt;strong&gt;Omar Al Hakim&lt;/strong&gt;, during the panel entitled `A strategic insight into the arrival &amp;amp; impact of megastars in KSA` with SPL COO &lt;strong&gt;Carlo Nohra&lt;/strong&gt;.&lt;br&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/6579e799/16-9-wfs-ala09583-jpg-jpeg.jpg&#34; alt=&#34;16-9-wfs-ALA09583.jpg.jpeg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;

Clarence Seedorf, ambassador and special guest speaker, at the Italian Football Panel

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Lega Serie A was the spotlight in Saudi Arabia at the World Football Summit.&nbsp;Talking about the global transformation around the league, the topic “Transforming Serie A: Globalization, Media Innovation, and the new era of Made in Italy" was Speaker and special testimonial of Lega Serie A at the event was football legend, Clarence Seedorf, alongside the Lega Serie A Marketing &amp; Commercial Director, Michele Ciccarese and Serie A MENA Managing Director, Alfonso De Stefano.&nbsp;<img src="https://img.legaseriea.it/vimages/657acb95/seedorf-wfs-1.jpeg" alt="seedorf-wfs-1.jpeg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">The second edition of the World Football Summit Asia took place in Jeddah, Saudi Arabia for the first time, on 12-13 December 2023; bringing together the key decision-makers of the global football industry and attracting over a 1,000 participants from over 70 countries.&nbsp; Prominent speakers at the event included Adwa Al Arifi, Appointed Assistant of Minister for Sports Affairs for the Kingdom of Saudi Arabia, the Nobel Peace Prize winner Prof. Muhammad Yunus, and Datuk Seri Windsor Paul John, Secretary General of the Asian Football Confederation. <img src="https://img.legaseriea.it/vimages/657acbb0/16-9-stand-lega-wfs-1-jpeg-jpeg.jpg" alt="16-9-stand-lega-wfs-1.jpeg.jpeg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">"We were very happy to participate as protagonists at the WFS in Jeddah, a major event in the Kingdom of Saudi Arabia, for the global football industry, with the presence of opinion leaders and prominent personalities in the world of sport and international football.” said Michele Ciccarese.&nbsp; “The internationalisation process of Lega Serie A has been constantly evolving over the last year with many initiatives carried out with the League’s Clubs through Serie A offices in New York and Abu Dhabi.&nbsp;For us to be here in the Kingdom of Saudi Arabia at this event, emphasizes the increasingly relevance of the region for our industry and represents a fundamental step towards the global growth of the `football brand`.We also showed in Jeddah, as a preview, the images of the Series "Campioni del Made Italy", our new campaign that describes through the most representative foreign footballers not only the 20 Clubs, but also the Italian cities and provinces that are homes to our Clubs.&nbsp;&nbsp; The great interest shown in these two days confirms the strength of the SERIE A brand and the brands of our Clubs known and loved all over the world. We must continue to grow the relationship with the global fanbase and never take it for granted because the competition for the attention of the Z and Alpha generations is getting tougher and tougher" Ciccarese continued. A further highlight for Italian football at the WFS was the speech by the Head of Business Development &amp; Brand Partnerships della Serie A MENA, Omar Al Hakim, during the panel entitled `A strategic insight into the arrival &amp; impact of megastars in KSA` with SPL COO Carlo Nohra. <img src="https://img.legaseriea.it/vimages/6579e799/16-9-wfs-ala09583-jpg-jpeg.jpg" alt="16-9-wfs-ALA09583.jpg.jpeg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">

LEGA SERIE A STARS AT THE WFS IN JEDDAH, SAUDI ARABIA | News

LEGA SERIE A STARS AT THE WFS IN JEDDAH, SAUDI ARABIA

Clarence Seedorf, ambassador and special guest speaker, at the Italian Football Panel

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