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SERIE A STARS AT LEADERS IN ABU DHABI

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&lt;p style=&#34;text-align: justify;&#34;&gt;Lega Serie A CEO &lt;strong&gt;Luigi De Siervo&lt;/strong&gt; spoke this morning at Leaders in Abu Dhabi, one of the most influential and important global summits of the sports and football industry. &lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;Below are the main topics discussed during his interview:&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;Today we kick-off our six-month Serie A road show for the five continents that will lead us to the sale of our TV rights. This is the message we want to convey today that we are here at Leaders, one of the most important international sports event. We officially opened our Serie A. office in Abu Dhabi just a few meters away from here. After New York in May 2022 we live another historic and fundamental moment for our media company to grow and launch into the future&#34;.&lt;/em&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/63ff8186/DSC_7525.jpg&#34; alt=&#34;DSC_7525.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;VALUES AND DEVELOPMENT OF THE FOOTBALL PRODUCT&lt;/strong&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;&#34;When we arrived in the League we had only 3 sponsors for more than 20 years, today the 3 partners have become 10: these International brands have doubled our turnover, a signal that they believe in our soccer product.&amp;nbsp;&lt;/em&gt;&lt;em style=&#34;background-color: initial;&#34;&gt;We have succeeded in these years to convince the clubs in the League and work constructively and collectively to enhance their assets that are players with more growth in content and visibility. We are a soccer league that can boast global brands and stars players such as Di Maria, Ibrahimovic, Leao, Osimhen, Dybala, Immobile, Lukaku and Lautaro to mention only a few. We have also established and will push our Legends project. International ambassadors like Totti, Del Piero, Vieri, Cannavaro, Kakà and Sheva all capable of representing Italian in the world. Our product expressing values such as fans` unique passion, technological innovation and Made in Italy is our unique and differentiating value in the international strategy. All around the world they love our country and they love Serie A”&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;/div&gt;&lt;div class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/63ff83ba/DSC_7498.jpg&#34; alt=&#34;DSC_7498.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/div&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;ITALIAN FOOTBALL&lt;/strong&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“To be a leader in the world we have to win in the world and on the pitch, and never before has Italian soccer been becoming important in Europe. A kind of ALL IN with Napoli breaking every record. And the other six teams all in the running in European competitions. It`s true, ours as many people say is the most difficult league in the world in terms of tactics, but it`s also the most compelling one with 4 different teams competing for the title in 4 years, unlike Bundesliga and Ligue 1. This is also a great value for those who buy and distribute in our product.  That`s why an essential point is to have a united and united league working for the enhancement of the product together, never more so than in this phase”. &lt;/em&gt;&lt;/p&gt;&lt;p class=&#34;hm-image-wys&#34;&gt;&lt;img src=&#34;https://img.legaseriea.it/vimages/63ff818b/DSC_7486.jpg&#34; alt=&#34;DSC_7486.jpg&#34; style=&#34;display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;&#34;&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;strong&gt;FOOTBALL IN MIDDLE EAST&lt;/strong&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;“At this stage of presentation and sale of the new cycle of international and domestic television rights, it is essential to have a united league working together for the enhancement of the product.&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;The future passes through this region with a 50 percent population under 25 years old, we have over 30 million Serie A fans in the MENA and players in our league like Amrabat and Maleh in Fiorentina, Fares in Lazio, Bennacer in AC Milan, Zedadka in Napoli, Bronn in Salernitana, Sabiri and Leris in Sampdoria, Harroui in Sassuolo, Bourabia in Spezia and Masina in Udinese.&lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;We are working with all local sports institutions as we disrupt our matches with OTT platform Starzplay &amp;amp; linear TV Abu Dhabi Media. &lt;/em&gt;&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;em&gt;We amplify our soccer with the Kooora platform, a leading Arabic-language digital with over 20million users per month, and produce great content such as the video launched today and produced with XDubai, Dubai`s entertainment excellence”&lt;/em&gt;.&lt;/p&gt;&lt;p style=&#34;text-align: justify;&#34;&gt;&lt;br&gt;&lt;/p&gt;

De Siervo: “Our international road show for international Tv rights sale starts today. The Mena region is crucial for the Italian soccer”

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Lega Serie A CEO Luigi De Siervo spoke this morning at Leaders in Abu Dhabi, one of the most influential and important global summits of the sports and football industry. Below are the main topics discussed during his interview:"Today we kick-off our six-month Serie A road show for the five continents that will lead us to the sale of our TV rights. This is the message we want to convey today that we are here at Leaders, one of the most important international sports event. We officially opened our Serie A. office in Abu Dhabi just a few meters away from here. After New York in May 2022 we live another historic and fundamental moment for our media company to grow and launch into the future".<img src="https://img.legaseriea.it/vimages/63ff8186/DSC_7525.jpg" alt="DSC_7525.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">VALUES AND DEVELOPMENT OF THE FOOTBALL PRODUCT"When we arrived in the League we had only 3 sponsors for more than 20 years, today the 3 partners have become 10: these International brands have doubled our turnover, a signal that they believe in our soccer product.&nbsp;We have succeeded in these years to convince the clubs in the League and work constructively and collectively to enhance their assets that are players with more growth in content and visibility. We are a soccer league that can boast global brands and stars players such as Di Maria, Ibrahimovic, Leao, Osimhen, Dybala, Immobile, Lukaku and Lautaro to mention only a few. We have also established and will push our Legends project. International ambassadors like Totti, Del Piero, Vieri, Cannavaro, Kakà and Sheva all capable of representing Italian in the world. Our product expressing values such as fans` unique passion, technological innovation and Made in Italy is our unique and differentiating value in the international strategy. All around the world they love our country and they love Serie A”.<div class="hm-image-wys"></div><div class="hm-image-wys"><img src="https://img.legaseriea.it/vimages/63ff83ba/DSC_7498.jpg" alt="DSC_7498.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;"></div>ITALIAN FOOTBALL“To be a leader in the world we have to win in the world and on the pitch, and never before has Italian soccer been becoming important in Europe. A kind of ALL IN with Napoli breaking every record. And the other six teams all in the running in European competitions. It`s true, ours as many people say is the most difficult league in the world in terms of tactics, but it`s also the most compelling one with 4 different teams competing for the title in 4 years, unlike Bundesliga and Ligue 1. This is also a great value for those who buy and distribute in our product. That`s why an essential point is to have a united and united league working for the enhancement of the product together, never more so than in this phase”. <img src="https://img.legaseriea.it/vimages/63ff818b/DSC_7486.jpg" alt="DSC_7486.jpg" style="display: block; margin-right: auto; margin-left: auto; margin-bottom: 16px; max-width: 100%; width: auto; pointer-events: none;">FOOTBALL IN MIDDLE EAST“At this stage of presentation and sale of the new cycle of international and domestic television rights, it is essential to have a united league working together for the enhancement of the product.The future passes through this region with a 50 percent population under 25 years old, we have over 30 million Serie A fans in the MENA and players in our league like Amrabat and Maleh in Fiorentina, Fares in Lazio, Bennacer in AC Milan, Zedadka in Napoli, Bronn in Salernitana, Sabiri and Leris in Sampdoria, Harroui in Sassuolo, Bourabia in Spezia and Masina in Udinese.We are working with all local sports institutions as we disrupt our matches with OTT platform Starzplay &amp; linear TV Abu Dhabi Media. We amplify our soccer with the Kooora platform, a leading Arabic-language digital with over 20million users per month, and produce great content such as the video launched today and produced with XDubai, Dubai`s entertainment excellence”.

SERIE A STARS AT LEADERS IN ABU DHABI | News

SERIE A STARS AT LEADERS IN ABU DHABI

De Siervo: “Our international road show for international Tv rights sale starts today. The Mena region is crucial for the Italian soccer”

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