Serie A is a reference point for millions of fans and enthusiasts around the world and it can be an important accelerator of actions to make football more sustainable and transfer this model to other areas of society, becoming a promoter of positive changes. Football can be a key preserver of rights and, at the same time, a driver of social innovations, to fight against discrimination and to kick-start a more sustainable future. Playing this role, however, means first and foremost aiming to become sustainable internally. The strategy of social and environmental responsibility is therefore at the heart of the priorities and goals that Lega Serie A wants to achieve. This drive has prompted top management to embark on the ambitious path that will lead Serie A to become a Pilot League of the UEFA 2030 "Strength Through Unity" strategy.
